Richard William Guerra, known in some circles as Ranch or Willy Tex, is a Boston-based writer, poet, photographer and promoter. He is a Texan who spent his youth exploring Arlington, Dallas, Ft. Worth and Austin. Since moving to Boston in 2006, his studies at Boston University have included Journalism, Photography, Poetry and Religion. He co-founded and is acting Editor-in-Cheif of the online electronic music magazine, LostinSound.org. He specializes in writing live music and album reviews, artist interviews, and cultural rants. He is experienced in photographing live music events, portraits and landscapes. He draws inspiration from the Beat movement, Gonzo journalism, and innovative producers and artists.